Here I am again, this time I am going point of the most common mistakes businesses are making on YouTube so you do not follow them. It maybe a visual form of sending messages across but it often lets people watch what you are doing rather than reading about it. Yes, YouTube is about videos but there is so much more you can do to improve how to handle your account as a business.
I have identified some mistakes businesses are making on YouTube and you can learn from these so called mistakes that you can avoid.
1. The channel has no theme
Do not post random videos which does not relate to your business. Create videos that relate to your business and industry. Some business channels lack a structure in their videos and people visit your channel to find more information about the business. It will make it easier for others to understand what your channel and videos are about.
2. The videos are not optimised
YouTube is a webpage, therefore it follows all of the same rules as a webpage when it comes to SEO (Search Engine Optimization). It is vital to include titles, tags and description in comparison to the videos you are creating. Using quality keywords in the tags and make sure the description explains what the video is about.
3. Not including FULL URL
To direct the traffic to your website, please include your full URL in the description. It is a link that points to your site from a very popular site.
4. Not including links to other social media
A lot of businesses are not putting their other social media links in the description. Show that you are on other networking sites and people will start to connect with you even more.
5. No Watermark
This can be overlooked at times, having a subtle image in your video of a logo for branding or just your website URL and other social media sites (Twitter or Facebook) works wonders.
6. No call for direction
I think this a mistake that can be avoided and should be always looked up on. Nothing saying, click the link below for more information, or visit my website or even comment about this video and let me know your thoughts. Have a specific call to action in your video or no one will take action. You should gently lead people by hand and tell exactly what to do.
7. Video quality (Sound and visual)
I know when you are out and about you have your mobile phones and digital cameras but sometimes the video quality can be off putting to watch depending on where you are recording. Also, if you are recording your opinions and thoughts, make sure you are in a quite environment to avoid sound issues. If you can, try to film in HD.
8. Video structure
I have noticed businesses making videos and trying to fit everything under a time limit. Make your videos short so that you can make more videos about other issues surrounding your business and industry. Have a video for one topic.
9. No Comments
Disabling the function to not allow people to comment is a big no, no. YouTube is a place where people come to watch videos and share their thoughts. Allow people to comment and give their opinions too. If you do not interact with your users, then you are not fulfilling the use of YouTube.
10. Favouriting videos
There is no harming for you to favourite your videos that can relate to your business and industry. It shows you are not only thinking about yourself but sharing what competitions and industry experts are doing.
I hope you all enjoyed reading these most common mistakes businesses make on YouTube and avoid to make them yourself. If you would like me to research more about other social media tools businesses can use, please feel free to comment and leave your thoughts.