Whether you work in a business or own a business, you must be wondering how you can use Tumblr as a form of a communication channel to benefit your business alongside your other social media accounts. One of the unique features of Tumblr is that is customises the look and feel of the interface on the type of content you want to post on your Tumblr Blog.
There are seven ways to share content, and many Tumblr themes will display these types of content in different ways within their design.
The text option on your Tumblr dashboard will give you the ability to create a blog post similar to any other blogging platform. You can add elements like text, links, and images. This can be anything from latest information, products, ideas or industry news that is related to your business market.
Unlike other blogging platforms, you do not need to give photos a blog post title. Images show up at the top of your page and you can add a caption and links. This can help your business by just simply uploading a photo and adding your personalised caption that illustrates your view. Posting photos of the business, a new product, brand design and what you are doing gives that extra interaction between your business and followers.
Tumblr bloggers love to share short bits of content, such as quotes. There is also a place to credit the source of your quote. Whatever inspiration you take from others that has helped your business, it is worth quoting. Even if it is a quote that you picked out from discussions it would be appreciated by others who follow you.
Simply add a title and a link for your blog followers to check out. This could be anything that is related to your business and the industry you cooperate in. If you find anything interesting and want to share it with your follows, please do so. Even if it is a link to your website or blog. Direct your followers to other ventures you have.
This does not embed a chat on your page, but it does allow you to post chat-like content or dialogue in a post. The article will be displayed in a grid that makes it easier to read. Communicate with your followers, they may have something valuable to say and it could help you out. Use it as a way to answer questions to what followers have to ask.
You can upload or point to an MP3 on the web and it will be displayed on your blog in an embedded audio player. You can also post audio from your mobile phone; record it and post it from the Tumblr mobile app. This can be useful for businesses, say if you have recorded a conversation or meeting, you can post it on Tumblr and share what was discussed.
Use this option to upload your own videos or embed videos from somewhere else on the web. Using videos to promote your business as well as what you do, can interest other followers who would like to see more visuals rather than text. This can range from videos you have created or videos other people have created that provide valuable information. Although, it is wise to say, have more of your own content as it is about your business.
When you are starting out on a new social network, you want to consider what your business or brand has to offer that community. Take a look at the type of content you create, and what you post on other social networks — and consider what the best compliment to Tumblr will be. Remember to keep your posts short, likeable, and “re-blogable”.