Are you guessing how to use images and short video to enhance your customers’ experience? Have you considered creating a brand profile on Instagram to make your brand visible to a new market with new media?
Getting started on Instagram is fairly straightforward and easy to use. Simply sign up for an account, add a profile photo and a link to your website, remember to your brand’s identity. Then, connect your account to Facebook and Twitter and let your followers know they can follow you on Instagram. It is what to do next that presents a challenge for many brands.
Here are ways for encouraging a business’s presence on Instagram:
Business news from Instagram
Businesses have been flocking to Instagram in droves. In response, Instagram started the Instagram for Business blog, which offers, tips, brand spotlights, API examples and news from Instagram HQ. Check it out and add it to your list to keep up to date on some of the coolest ways to use the Instagram platform for business.
Fun images with pictures from your business
Take advantage of your Instagram by being able to tell stories with the images. Have a balance of fun images and business pictures. Followers like to see the fun images as well as the business ones. This can generate many likes from your followers. Track the engagement on your images to find out what your follower like the best.
Create a following
You should aim to cross post selected images to your other social media accounts with a hashtag that aligns with your campaign or brand image to help people who do not know you are on Instagram to find you there. It is important to share your photos and videos across these platforms to increase the volume of followers. But do remember to follow others and like their photos.
Instagram’s recent Video on Instagram has given a serious competitor to Twitter’s Vine. Most notably having the 15 second, filter enabled and editable video functionality compared to Vine’s 6.5 seconds. The features on Instagram allow the competitive edge over Vine.
Share Videos in your blog or website
Instagram released a new embed feature for its desktop web browser version. Since you never know who will see your shares on a social networking platform, embed your Instagram video in your blog or website to extend the reach of your content.
Follow Your Followers
The people you follow on social networking platform make all the difference in the world. Many brands on Instagram do not follow back. To create strategic relationship on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back.
You do not need to post on Instagram every day or every hour. If you start posting a lot, you might saturate your followers’ feeds and you do not want to force yourself into the noise too often. Select what you have to post and create a schedule to help you remember what to post when and to track what is working once you get started.
Power of other apps
There are various apps out there to enhance your photo-sharing experience. There are apps that let users print images, search tags and keywords, subscribe to Instagram profiles via email, download all Instagram photos in a single folder and more. Use these apps to make Instagram a significant part of your social media marketing strategy.
Inspiring potential customers
You should post photos that are relevant to your brand and potential customers. Attract your target market with images that share a compelling and inspiring story.
Filters and no-filters
Instagram provides a number of filters to change the look and feel of your photos. The filters that are used are more than a question of aesthetics, they can a lot about your business. Shake up things a little every now and then and try out a new filter or go the no-filter route.
Change of Perspective
Brands need to get past of their idea of selling and focus on the following; share a distinctive view of the world, a unique visual sense and capture things that are interesting to the brand and to the core target customer. Your Instagram presence to someone in the organisation who understands how to align images with the interests of your target customer.
Businesses can host photo contests on Instagram using hashtags to organise submissions and an RSS feed to follow along with new photos as they are added. Use Facebook status updates to encourage your fans to enter your Instagram photo contest.
Remember using Twitter’s #followfriday seemed somewhat a while ago? Instagrammers can use a number of trending hashtags to join in a bigger part of the visual community storytelling. Find a trending hashtag that is relevant to your marketing strategy and participate with images from your brand.
Instagram profiles like their counterparts on Twitter, Facebook and other social networking platforms, need to include brand information in specific ways. Complete your profile with all of the information customers might need to find you and do business with you.
Promote on Facebook and Instagram
Great things can happen when a platform is purchased by an entity such as Facebook. Instagram and Facebook as a duo offer brands an unique opportunity for promotion. You should capitalise on Facebook’s integration of Instagram to reach a wider audience.
Brands should offer followers the backstage pass to your events and activities. Give the VIP treatment to your followers. Have the opportunity to reward followers with discount and promo codes. Deliver perks to your followers so they will make viewing your feed content a priority.
Showing your employees at work not only gives a behind the scenes view of your company, it is also a way to celebrate your members of staff and how much they are valued. Acknowledge staff members’ skill sets, successes and milestones on Instagram.
If you are at an event or location that is designated by a hashtag, you should add it to your photos so that event coordinators and other attendees can find them. Track the relevance of your Instagram hashtags with Nitrogram, the Instagram analytics and engagement platform that provides key metrics on hashtags including contributors, content, engagement and context.
Capture your company’s important moments in 15 second videos and share them with your follower so they feel included. Brands can share their experience with a number of ways to show what is happening in any given moment.
Use Instagram to give your followers a first look at or sneak preview of an event, a product or news feature.