Would you like more people to see your Facebook posts? Have you used Facebook’s new feature to embed posts on your website or blog?
Embedding Facebook updates on your website can help you increase visibility and engagement. How can you creatively use embedded posts as a part of your Facebook marketing strategy? Here is where you can find out.
How does it work?
Twitter is not the only social media where you can embed information. Facebook announced in July, the ability to embed public posts onto your website with a few lines of code. You can embed most public posts from a personal profile or a page. To do so, go to your news feed, profile or page and click on the drop-down arrow at the top right of the post. You will see the option to embed the post.
When you click on this, you will get a pop up showing how the post will look and the code to use. Copy this code and paste it where desired on your website or blog. As of now, you can only embed public posts from profiles and pages. Unfortunately, you cannot embed public posts from within groups or comments on a Facebook post. Hopefully that will be added in the future. Your ability to embed posts depends on the privacy settings used by the person who created the post. You will only be able to embed a post if the privacy settings were set to public.
Here are ways marketers can use this feature;
Demonstrate social proof
Since Graph Search hit the scene, the ability to search people’s public posts has been disabled, so it is not easy to find posts to use as elements of social proof on Facebook. But you can simply keep an eye out for positive posts made on your page and embed them on your website to create social proof. Look for positive posts in your Recent Posts by Others box. To see if you can embed them, click on the timestamp beneath the message, then look for the drop-down with the embed code. Embed these positive posts as social proof or testimonials on your website.
Support content with examples
If you blog about social, you will want to give examples by embedding a live Facebook update directly on your website. For example, instead of providing screenshots of the types of updates brands do on their Facebook pages, you can embed a live post instead.
Best of all, if you are trying to compare different types of updates, you can include examples of all three to show the amount of engagement each gets as the number of comments, likes and shares will be in the embedded posts.
See an interesting statistics or quote you like to share to the rest of us? Share it as an embedded post to add interactive material to your content. if you are quoting others, you can even use this as an opportunity to share your post with the person quoted. Once your post goes live, just share the link with the person in the post you embedded, letting them know you shared the post.
Extending your reach
Do you want to share media such as a video with your posts? Consider sharing the video on your Facebook page first. You can then share the embedded post with the video as opposed to just the video.
This way, if people like it, they can either like it from the embedded post widget or click through to your post on Facebook to like it. Your readers can still view the image or watch the video from your website, and in most cases, like the Facebook post itself. Or they can click through to Facebook to comment and share using the links provided in the embedded post itself.
Engagement of discussion posts
Want to start a discussion on your Facebook Page? Why not embed your discussion post within your blog content to get more exposure for it? With the added exposure, you will likely get more discussion on your Facebook post. This can be a great way to boost your EdgeRank and turn your website visitors and blog readers into engaged members of your page.
Show off your best content
One thing blogs like to do is show off their best content by adding it to a list post such as “Best Posts of 2013”. You can do the same and highlight your most popular Facebook wall posts. First, go into your Facebook Insights under the Posts section to see which posts had the most engagement.
Next, click on your most popular posts. In the detailed statistics screen you will see the drop-down to embed the post on your blog. Create a round up style post of your best Facebook content to show your website visitors and blog readers how engaging your Facebook page is. Hopefully this will lead to more likes and engage Facebook fans.
The best part of using Facebook embedded posts feature is that any embedded post from a Facebook page includes a Like button for the page. While you cannot always like or comment on the embedded post itself without being taken to Facebook, you can click on the button at the top right of the embedded post to like the page. This means any embedded posts you use from your page could help boost your number of fans.