Tips to Maximise Your Instagram Web Profile

There are over 100 million users on Instagram. If your branded or personal account is one of them, then you will want to maximise and utilise you account’s new web profile right away.

Instagram is a great way for businesses to leverage their visual marketing. If you already using this platform, be sure to get the most of these new web profiles. And if your business is not yet using Instagram, you may want to evaluate whether it is now a good fit for you.

Here is how to improve your Instagram web profile:

Enhancing your Instagram Web Profile

Does your business use Instagram to post photo’s about what you are doing?

Have your checked out Instagram since they released user profiles on the web? Instagram started out as a mobile app and has now allowed users to experience the same on the website which only let users edit their account information before. But all that changed with the recent introduction of web profiles.

Getting Started With Vine

Twitter introduced Vine earlier this year and is becoming another way to interact and engage with your followers.

Vine is a mobile service that lets you capture and share short looping videos. Like Tweets (140 characters limit), the shortness of videos on Vine is 6 seconds or less which inspires creativity. Now that you can easily capture motion and sound, you can create many videos that can attract exposure. Currently, Vine is available on the iPhone and iPod touch. You can download it for free from the App Store. They are working towards bringing it out to other platforms but no dates have been announced.

16 Ways to Use Twitter Vine

Are you wondering how the new Twitter Vine (short videos) could work for your business?

Vine is a new mobile app that allows you to capture life from your mobile device in short, six second looping videos. You can share these short videos with your Twitter followers and Facebook friends. You can think of it as Instagram, except with video instead of photos. There is so much you can do with using Vine and here I aim to show creative ways to enjoy using this service for your business.

5 Ways to Optimise Social Media Marketing for Mobile

Social media is ever becoming mobile and it is something that is developing and increasing the engagement between brands and consumers.

Consumers are interacting with brands via smartphone, tablet or other mobile devices. The attitudes of using computers and laptops to view brands on social media networks have changed where majority of people interacting with content are doing it from a mobile device. There is no surprise as smartphones and tablets have social media apps to interact and engage on the go. You can access brand pages and accounts, where information is passed through and is there at your fingertips. Here are easy tips to help you optimise your social media content for mobile users:

4 Things You Should Be Doing on Social Media

If you are not using social media in your online marketing strategy, you should be. Having a presence on social networks like Facebook, Twitter and LinkedIn can add value to your product and service, to customer service and your brand.

But simply having an account and posting company news is not enough. To attract and keep customers and to build a strong visual brand online, business owners need to be active on social media. They have to provide valuable content and engage with their followers in a number of ways. Here are four things businesses should be doing on social media in order to increase the brand online:

What to Tweet about on Twitter

Twitter is a growing micro-blogging site where users have a limit of 140 characters to send out their messages or thoughts. It is very easy to use and it takes no time to understand how to use the social networking platform to engage with others.

Tweets are like a very short message. Using the same process to have a main headline or subject line for your emails, you will overcome your fear of becoming a Tweeter. You will gain followers by following other users as well as getting involved with the trending topics and hashtags. Remember, keep your business tweets professional which portrays your business image. You want to make your business tweets interesting and compelling so people will want to follow you and click on the links to add to your tweets, but you do not want to offend people will unusual behaviour. If you are struggling to tweet and want to create tweets that your followers will enjoy, here are some ideas to help you.

How to Generate Leads With Video Marketing

Many businesses owners see a decrease in new leads because they stop thinking strategically about conversations. One way to enhance your social media marketing is to create a short, shareable social video and implement a strategic campaign around it to drive more engagement.

Video marketing allows businesses to present new content in an engaging format that will improve the overall diversity of their website and business.

Here are ways to boost your social media marketing with video:

How to Use Hashtags in your Social Media Marketing

Do you use hashtags in your social media marketing? Ever wondered if someone else is using the same hashtag but about totally different topic? Even worse, what if your competitor is using the same hashtag about the same topic?

Before your throw any word or phrase out there and decide to use it as your hashtag, there are a few things you will want to consider before exposing your desired hashtag.

Twitter defines hashtag as the following: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorise messages.

Since the first person used a hashtag in August 2007, they have become one of the most commonly used symbols on Twitter. People use them to organise conversations, tweet at events and engage in conversations online. But in order to have a successful marketing campaign using a hashtag, you have to know how to pick the right hashtag.

8 Ways to Get More Leads for Your Business on LinkedIn

Are you looking to increase and acquire more traffic from your LinkedIn?

Depending on what business you are, B2B and/or B2C company, now is the time to start leveraging LinkedIn to find and attract your target market.

Add a strong call to action and link

You can add custom banners to your company page for free and each of these banners can link back to your site. You can add up to three different linkable product banners (646 pixels x 222 pixels) to the Products & Services section of your company profile. This is a great way to channel LinkedIn traffic to webinar, case study or other type of targeted landing page.

Many businesses are missing this opportunity. If prospective clients make an effort to visit your Products & Services section, you should provide a simple way for them to contact you by linking to your site or targeted landing page with your banner.