5 Ways to Optimise Social Media Marketing for Mobile

Social media is ever becoming mobile and it is something that is developing and increasing the engagement between brands and consumers.

Consumers are interacting with brands via smartphone, tablet or other mobile devices. The attitudes of using computers and laptops to view brands on social media networks have changed where majority of people interacting with content are doing it from a mobile device. There is no surprise as smartphones and tablets have social media apps to interact and engage on the go. You can access brand pages and accounts, where information is passed through and is there at your fingertips. Here are easy tips to help you optimise your social media content for mobile users:

4 Things You Should Be Doing on Social Media

If you are not using social media in your online marketing strategy, you should be. Having a presence on social networks like Facebook, Twitter and LinkedIn can add value to your product and service, to customer service and your brand.

But simply having an account and posting company news is not enough. To attract and keep customers and to build a strong visual brand online, business owners need to be active on social media. They have to provide valuable content and engage with their followers in a number of ways. Here are four things businesses should be doing on social media in order to increase the brand online:

How to Generate Leads With Video Marketing

Many businesses owners see a decrease in new leads because they stop thinking strategically about conversations. One way to enhance your social media marketing is to create a short, shareable social video and implement a strategic campaign around it to drive more engagement.

Video marketing allows businesses to present new content in an engaging format that will improve the overall diversity of their website and business.

Here are ways to boost your social media marketing with video:

How to Use Hashtags in your Social Media Marketing

Do you use hashtags in your social media marketing? Ever wondered if someone else is using the same hashtag but about totally different topic? Even worse, what if your competitor is using the same hashtag about the same topic?

Before your throw any word or phrase out there and decide to use it as your hashtag, there are a few things you will want to consider before exposing your desired hashtag.

Twitter defines hashtag as the following: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorise messages.

Since the first person used a hashtag in August 2007, they have become one of the most commonly used symbols on Twitter. People use them to organise conversations, tweet at events and engage in conversations online. But in order to have a successful marketing campaign using a hashtag, you have to know how to pick the right hashtag.

8 Ways to Get More Leads for Your Business on LinkedIn

Are you looking to increase and acquire more traffic from your LinkedIn?

Depending on what business you are, B2B and/or B2C company, now is the time to start leveraging LinkedIn to find and attract your target market.

Add a strong call to action and link

You can add custom banners to your company page for free and each of these banners can link back to your site. You can add up to three different linkable product banners (646 pixels x 222 pixels) to the Products & Services section of your company profile. This is a great way to channel LinkedIn traffic to webinar, case study or other type of targeted landing page.

Many businesses are missing this opportunity. If prospective clients make an effort to visit your Products & Services section, you should provide a simple way for them to contact you by linking to your site or targeted landing page with your banner.

Daily routine for Social Media Marketing

The number of recommended plan of actions and suggested tasks that social media personnel’s must engage in can seem downright overwhelming. Not only are you supposed to update different profiles every day, you have to connect with potential new followers and monitor your company’s branded keywords in order to manage any negative mentions you encounter.

To prevent yourself from becoming overwhelmed and unable to get anything done at all, gather your efforts on the following daily social media habits made up of tasks you know you can complete. Doing so should help you to form positive brand recognition and responsive follower bases, without driving yourself crazy over everything you could be doing.

How to Effectively Build Links Through Social Media?

Link building through social is incredibly effective and can be a lot less time consuming than the traditional methods of link building. You can post updates which can take a minute of your time and instantly reach thousands of people with the potential to be shared to others.

Compare this to your traditional link building techniques which can take a lot of your time for link requests that may not even be approved or accepted. Sharing a link on social media platforms like Facebook provide the opportunity for your link to be shared thousands of times by your social media followers, with certain followers also possibly extending the reach and exposure of your post by linking your posts to their networks. Many people do not realise that an update through social has the potential to reach more than just their own followers and can have the potential to go viral.

4 Ways to Use Tumblr to Connect With Customers

Facebook, Twitter, LinkedIn and Instagram, these are the significant tools of the content marketing and social media world. But one platform is almost never mentioned amongst this elite group. It is Tumblr, a network ideal for photo and video integration as well as reaching out to a niche demographic on the micro-blogging site.

Tumblr boasts millions of users and have a very young audience. Since the bigger social networks have more varied demographics, it offers marketers a chance to connect with a defined and specific audience. As photos and videos are proven to be more engaging than text online, this micro-blogging site is perfect to connect users on more than one style of marketing content. With introduction of adverts that appear as highlighted posts, brand’s are now looking to run brand campaigns on the site and is likely to keep on gaining traction, interaction and influence with users.

6 Ways to Use New LinkedIn Features for Business

Are you on LinkedIn and are looking to get more business by using it? There are some new features LinkedIn has to offer with the new user interface to its entire membership.

Let’s take a look at how LinkedIn’s new cleaner, streamlined look and features can help you get more business.

LinkedIn becomes more image-centric

The new look is clean and image-centric. LinkedIn itself has added a lot of new images and logos to its look as well as increasing photo size for company and group. The new look on LinkedIn aligns with the changes in other social networks rebranding themselves to maintain its business edge.

The focus on images, it is now very important that you create a Company page and add your own photo and your logo. This will enhance your branding and visibility. LinkedIn also added the new Rich Media tool that allows you to easily add video, presentations, your blog and other media to your Summary, Experience and Education sections. Video is important for marketing and with this new media link, LinkedIn acknowledges its importance. So make sure you add video to your profile.

10 Social Media Tips That Could Make or Break You

There are many social media users and businesses delving in to social media that do not exactly “get it”. There seems this idea that big is better than lean. I’m not talking about men on magazine covers here, I’m talking about the idea that quantity beats quality of fans and followers. It is often hard to grasp how a Facebook fan count or Twitter followers of 1 million people does not result in sales while a smaller company with only a small percentage of fans/followers who are engaged are driving market share, sales, higher customer lifetime values, referrals, and more.
In order to lay some ground rules for being successful using social media, I have put together 10 things that will ensure users and businesses alike can reap the rewards of successful social media efforts.