Visual content is increasingly becoming popular on social networks as it is more effective than words.
There is more engagement when images are used in campaigns online and it is content that is shareable for users.
When uploading images, are you consistent with your branding with the colours, fonts and editing? Are these appropriate to your marketing needs? Are these factors in line with your company’s image?
In this blog post, you will discover how to use simple designs tactics to help your audience instantly associate your images with your brand.
Determine a minimum size for your logo and apply it consistently across your social media images. Your logo should never overpower your design but it is important that it is not too small. Keeping the positioning of your logo consistent for the majority of your graphics, the best rule of thumb is to put it in the bottom right corner. This ensures that the logo is not too distracting but still associates the product with your brand.
If you need to change the size or logo placement to suit a particular kind of design, make sure it is centre, right or left aligned.
Many people like to use text overlays as headings, subtitles and body copy. If you are one of those people, choose no more than three fonts and use them throughout all of your social media graphics.
For increased recognition, use the typeface most commonly associated with your brand. If you are not using your brand font, you can use script, uppercase or handwritten fonts for your header as long as it is readable.
A popular option for subtitles is to use the same font as your heading but at a smaller size or with a different style (bold, italic or letter spacing). You can use a completely different font for body text.
If you at the images of any well known brand, you will see that they use the same colours repetitively, in their logo, in their text and even in their images. That consistency is what helps viewers recognise the company and evokes certain feelings and emotions associated with the brand.
You can apply this same approach to your own visual content by choosing two to four colours and using them consistency. You can find and save your brand colours using hex codes, which are the six digit codes that appear when a colour is selected on the colour wheel.
Not all of your images need to use your brand colours but aim to use them in at least 50% of your graphics so people begin to associate the colours with you.
Fitting your style
Whether images are used as a background or as standalone posts, it is important to pick a consistent theme.
To discover your company’s personality and find images to suit it, ask yourself what product, service or experience you are trying to sell. If your brand was a person, what kinds of things would it like to do and see? What does your audience respond to? Find images that match your answers.
If you choose not to add your brand assets like fonts and colours to your social media designs, branding your image is difficult. One way you can make things easier on yourself is to focus your image on your logo or product.
Part of clever product placement is being able to identify the right setting. A good way to think about it is to identify the kind of experience you want your product or service to empower, this will help appeal to your target audience.
Filters give your images an interesting look and feel. Before you start applying them though, consider which ones match your established design elements.
Some filters brighten your images, while others enhance certain colours so it is important to have a clear idea about how you want your images to look. When you have settled on a filter, use it to create a uniform look for your shared visual content.
One way to foster brand recognition is to create a series of templates. Not only do templates make it easier for you to create new images quickly but they are also great for your user engagement.
When your audience sees your familiar design, they quickly recognise that the image is yours.
Font, colours and layouts are all design elements that play a huge role in making your company’s images stand out. If one of your social media goals is to increase your brand recognition and drive more people to your business, effective design tactics are your express ticket to success.