Are you only mentioning about your business on social media? Do you want to publish other types of updates to engage with your followers?
A common myth about social media marketing is that every post or tweet needs to directly contribute to your business’s bottom line.
In this blog post, there are seven ways to get people to remember your business and make your social media efforts successful.
Relationship posts establish social media as a place where people can have conversations with your brand, rather than just be marketed to. If you want to be successful, it cannot be all about the selling. These types of posts are a bonding opportunity through a show of goodwill, humour and imagery.
Construct engaging posts that forge a relationship between your brand and your audience.
As with relationship development, credibility posts do not directly ask your audience for anything. These updates may not get as many retweets, likes and shares but that is okay. Instead of engagement, posts that boost credibility have a different goal, they aim to establish the brand as thought, service or product leaders in their geographic and professional communities.
Share company news and press releases, media bits, other interviews and appearances at industry events. While you may not see an immediate ROI (return on investment) for these posts, over time they will enhance brand awareness and position your company as an industry leader. That means when the time comes to ask your audience to take action, they will trust you enough to do so.
Posts that invite conversation have a clear and friendly ask: “Talk to us.”
This is one of the most streamlined and effective ways to open up your social media platforms for two-way communication, which is a sure fire way to solidify your social media relationships. Create posts that ask your audience for their ideas, opinions and advice. Customers are more likely to purchase a product or service from a brand that is engaged with them in memorable discussion than one that is solely advertising.
Do not struggle to constantly come up with new content for your social media updates. It is not only okay to repost and reshare your best blog content, it is encouraged.
It is completely acceptable to repost content you have already shared, especially since things tend to get lost in those constantly shifting, ever-competing news feeds. Repost and retweet articles that performed well historically, as well as good content you want amplified as much as possible.
Sharing curated content
For brands to be successful on social media, they need to offer value to their audience. In other words, no one is going to pay attention to you on social media if you do nothing but advertise yourself.
Be an ongoing source of timely and relevant information in your area of expertise, regardless of whether you are the original source. If you are a B2B business, you are likely already reading about industry news, resources and insights on a daily basis. When you find significant material, take a few minutes to share it on your social media channels. If you are a B2C business, think about the kind of information your target audience would be interested in and curate content around your customer demographic.
Opinions on news and events
Write posts that reflect what is going on in the world. This does not always mean simply curating news stories and sharing them with your audience, although that is one way to go. A more effective tactic is to find ways to integrate current events with your brand.
Look for things to post that connect your brand to news and current events, without jumping too far out of the box. That means if there is not a natural connection, wait for the next thing to come around.
Calls to action
In a nutshell calls to action posts ask your audience to do something. That can be anything from liking a post and entering a contest to sharing a photo or making a purchase. The goals of a call to action post are to increase engagement or enhance your business goals.