Are you looking to establish credibility online in your industry? Do you know how social media can help?
How and what you communicate on social media can position you as a trusted resource in your industry. In this blog post, there are ways to effectively use social media to prove your place as an expert in your field.
The right social media channel
The first steps to becoming a thought leader in your industry are deciding which social media platforms fit your expertise and audience. Then directing your efforts to those particular platforms. While it is a good idea to share your content on multiple channels, you do not want to do so at the expense of reaching your main target audience.
In accord to capture the attention of that professional audience, you need to know where your target audience spend their time. Do they use LinkedIn, Facebook or Twitter? So find out where most of their time sharing content is. By choosing the most valuable social channel for sharing and conversing, you are getting more exposure and likely more conversation. This can lead to trust and one of the most basic components of becoming a thought leader.
Relevant blog content
Many brands complain that social media does not work for them because they have nothing to post. The reality is, they are probably right. If you are not busy doing, creating of finding relevant and interesting things to post about, social media will never work for your brand.
If you want to be a thought leader, go ahead and put your thoughts out there. Your success relies on publishing quality content and sharing it elsewhere. In most instances blogging is in an important part of conveying expertise. Of course, different industries call for different types of content, so look at creating videos, case studies, whitepapers and infrographics, whatever works for your audience.
As noted in point one above, the best place to share your content is on the social media channel where your audience is most active. However, that does not mean you should disregard the other social channels. You want to give your content the best chance at being seen.
It is fine to share similar content across social networks, just make sure you optimise for each platform’s expectations. Timing, visuals and copy all matter and should be tweaked for each social network. Before you start sharing, research best practices on each social platform. Even if you have the best content and a receptive audience, your shares will fall flat if they are not spread effectively.
You goal, of course is to get people talking about your content once it is shared. The most effective way to convince people of your knowledge is not broadcasting, it is opening up a dialog about your subject of expertise and inviting those interested to join the back and forth. If you want them to continue to talk, you have to get in there yourself, be an active participant.
Opening the gates to this kind of direct communication gives a focus to demonstrate their expertise, while simultaneously generating quality content for their target audience. The more your content is seen and shared, and the more conversation around it, the more likely you are to establish your company’s credibility and its role as an industry thought leader.
Collaborate with social influencers
Being associated with the right brands or individuals is a valuable asset when it comes to establishing credibility. To gain that association, you need to actively collaborate with the people your audience views as influencers. By inviting these influencers to work with you, you are getting quality content and tap into the influencer’s established trust and credibility when those influencers share the content across their social media channels.
Joining forces with other industry influencers not only has the benefit of associating your brand established leaders, it can also spark lasting relationships that are mutually beneficial down the road.
Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort. It is constant work to create quality content, share posts, align with existing influencers and keep up with conversations. But businesses that commit to this regime reap massive rewards.