5 Ways to Improve Facebook Contests


Do you use Facebook contests to promote your business and get people to interact with you more?

Would you like to reach more people and increase participation in competitions? With the right techniques, Facebook contests can engage your community and grow your business.

You will discover five ways to create effective Facebook contests that reach more people, entice them to enter and encourage them to share.

Use an app

Facebook used to require an app to run a contest, which is no longer the case. However, Facebook contest apps are still extremely useful for guiding fans through the entry process. When you use an app, you create a tab on your fan page that links directly to a contest page with entry information, official rules and more. That page has its own URL, so you can easily link to it from status updates on any platform or from your website.

You can name the tab whatever you like but it is best to keep it simple, use the name of the contest or a short description. Using apps offers much more functionality than a status update asking for a like.

Promote effectively

How you tell people about your contest has a huge effect on how successful it is. It is key to let fans know how they can enter and how it benefits them ideally a prize. If applicable, mention how it benefits you as well and do not forget the call to action. You can include an extra call to action “to like and share the post” in addition to entering and a hashtag.

Include a hashtag to encourage others to use it and provide an additional way for you to track your success. Hashtags can be used across platforms, so you may be surprised how often it is shared.

Ask for content and votes

What better way to promote your business than to have your customers do it for you? Asking for user-generated content is a natural way to encourage people to share with their friends. When a fan submits something (a picture or recipe), of course they want their friends to know. Those shares bring additional attention to your contest and your company.

Incorporate current events

An easy way to engage your audience and increase entries is to play off of a current event. This is such a simple idea and it is easy to set up. Any company, large or small can adapt this type of contest to match its own audience. You can run a contest on a sports tournament or regional events. Using up-to-date competitions can gain more interaction and interest amongst users.

Creating urgency

Nothing spurs action like the feeling that time is running out. Creating a sense of urgency is one of the oldest tricks in the book and encourages people to participate sooner rather than later. Yet few Facebook contests take advantage of this tactic.

You should include a countdown clock that tells people how long they have before entries close. This combines the urgency factor with easy entry to entice even more participation. The entry page provides easy access to secondary calls to action, liking the page, sharing on Facebook or tweeting, each of which results in that all important extended reach.

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