Attracting More Attention on Pinterest


Are you on Pinterest and wondering how to get your pins more exposure?

Do you want a stronger Pinterest presence with your audience and followers? Pinterest is known for its organic marketing. Using the right tactics makes it easier to increase your visibility.

Here are seven ways to gain attention and engagement for your brand on Pinterest.

Experimenting with promoted pins

Pinterest states that promoted are just as good and sometimes better than organic pins. In fact, the information from Pinterest’s beta program shows that promoted pins (unlike promoted posts on most other social networks) receive engagement nearly identical to that of regular posts.

While promoted pins are a new feature, they are worth trying out. As with all advertising, it is best to experiment with different options. Test different images, copy and even categories and then choose the ones that work best for you.

Rich content pins

Pinterest relies on compelling visual content so the standard for what gets noticed is very high, to say the least. Even gorgeous photos and fantastic finds have a hard time standing out among the millions of pins uploaded every day.

Enter rich pins. These special pins allow you to add context and additional information depending on the type of rich pin you are using. Pinterest currently has six types of rich pins, app pins, place pins, article pins, product pins, recipe pins and movie pins. The one marketers should be most excited about is the product pin.

Product pins allow you to include a Buy Now link as well as pricing and promotion information right within the pin itself. What is more, Pinterest sends a notification email to users when the price changes for a product they have liked or repinned.

The opportunities product pins offer are very promising. By taking advantage of the Buy Now link, you can increase sales. Users referred from Pinterest to ecommerce sites are shown to be among the highest-converting leads.

Collaborate with pinners

Group boards allow you to invite contributors to add their own pins to a common board. When are chosen carefully, these group boards greatly benefit marketers by leveraging the contributors’ influence and following.

Have a recognisable style

The average Pinterest user follows nine brands, which means not only are you competing with individuals for attention, you are also competing with other companies. Even once someone follows you, there is no guarantee they will notice your pins.

One way to set your pins apart is to develop a recognisable style and stick with it. Your template can be as bold as adding your logo or other identifying mark to all of your pins, or as subtle as sticking to certain aesthetic markers like lighting, angles or typography. All of these considerations have one central aim, to make it easy for users to recognise your pins as they scroll through their feeds.

Creating popular pin topics

Pinterest has content representing a wide range of interests. However, certain topics are disproportionately popular. It makes sense to alter your pinned content to reflect trends related to those topics, even if your business is centred on something else entirely.

For example, the Food and Drink category is dramatically popular. To appeal to a larger audience and gain more followers, you can create an entire board dedicated to food. Beautiful food pictures are a big part of Pinterest culture. Pinning about this topic does not make it any less genuine and can help drive engagement.

Repin user’s content

When marketing on Pinterest, it may seem tempting to have the lion’s share of your pins be for your own products. After all, the main function of your account is to promote your brand.

However, only pinning your own promotional content is a big faux pas. Pinterest actively warns users against doing this. Instead, they recommend building an overall mood around your product and one way to do that is to repin relevant content from others.

But do not go repining just anyone’s content. Avoid spreading content from an irrelevant source or from a direct competitor. Rather, choose to repin content from users with interests and quality content that complement your brand and products.

Generous sharing not only provides excellent supplementary content for your followers but it also helps foster beneficial relationships with other users. The simple act of repinning can lead to partnerships with influential pinners.

Pins for mobile devices

On such a visually drive platform like Pinterest, any deficiency in your images is going to cost your dearly, especially on mobile. According to latest usage data from Pinterest, 75% of all users access the platform from a mobile device. That means it is absolutely necessary to optimise your images for mobile.

To optimise your images for mobile devices, make sure they are large enough to view on a small screen. This is particularly important for images that include text. The most surefire way to know whether your post is a fit for mobile is to simply preview all of your images on a smartphone and see how they look.

These tips are by no means the only things to consider when fleshing out your Pinterest marketing tactics. However, in most experience they are most underutilised, given the positive impact they can have. Start implementing these techniques thoughtfully on your Pinterest account and you will see an increase in attention and engagement.

 

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