Using Twitter Chats to Benefit Your Business

Do you want to get the best out of your Twitter audience? Are you interacting with followers and keeping them informed about your brand, product or service?

Does your business participate in Twitter chats? While it may be more challenging for businesses to participate in chats from behind a logo, it can be done.

In this blog post, there are ways to engage in Twitter chats as your business, so you can grow your followers and brand awareness.

A face to your business

The biggest issue a business has with participating in a Twitter chat is that the majority of participants are individuals. Humanise your brand’s Twitter account in order to make a deeper connection. For example, include the Twitter handle or name of the community manager who handles your brand’s Twitter account in the profile’s bio. That way, participants will know whom to address when they respond to your tweets.

Another option is to put a group photo of your employees in the Twitter header or background image. When you match faces to a business, it personalises your image and makes your brand more approachable.

Prepare for chats

There is usually a high volume and frequency of tweets during a Twitter chat, so it is easy to get overwhelmed. Take steps ahead of time to get the most out of the chat. Research and then choose an industry-aligned Twitter chat to join. Next, connect with the chat’s community. Start by familiarising yourself with the hosts.

To find a host, perform a Twitter search using the chat’s dedicated hashtag. Then, click on the people results and look for the Twitter chat hashtag in their bios to find out who’s the host. It is essential to follow the hosts and mention them via Twitter to introduce yourself.

Be prepared for the chat itself. Most Twitter chats usually follow a Q&A/ interview format with present questions regarding a specific topic that will be discussed. Many times these questions will be publicly available well before the Twitter chat takes place, either on their official website or elsewhere. Once you know the questions, prepare for the Twitter chat by writing down the answers that you will be sending through your brand account.

There are several benefits on preparing your tweets. First, it will give you enough time to draft your best answers and keep them well within the 140 character limit. Plus, you will be able to share them with your team for review, if necessary. Also, by preparing your answers early, you will have more time during the actual chat to engage as your brand.

List all of your answers in a handy Word doc, making sure to include the Twitter chat’s hashtag. Then just copy and paste them as tweets once the question is asked during the discussion.

Promote the chat

Contribute to the chat even before it starts. Retweet and share details via Twitter days, hours and minutes before it starts.

Not forgetting, use your other social media profiles to mention the Twitter chat as these fans or followers can attend and participate within the chat.

Stand out from the rest

Since you prepped answers ahead of time, it is a cinch to participate in real time. In addition to answering questions, add value by sharing stats and quotes related to the topic. For example, come up with statistics and links or a list of famous quotes that relate to the topic. To really stand out, prepare shareable images or quote graphics to go along.

If you create images fast, go a step further and make a quote graphic based on something that was tweeted during the chat. When done correctly, this tactic can help your brand break through the busy Twitter chat stream and get noticed. This form of brand engagement will also show participants that you are actively involved in the conversation and not just broadcasting answers.

Invite employees to join the chat

Activate, empower and encourage employees to participate in the same Twitter chats as your brand. This will generate additional brand exposure, while giving your business human points of contact within the community.

Asking employee advocates to participate in chats is a fantastic way to support your brand’s Twitter engagement efforts.

Building relationships

Brand engagement does not have to end when the scheduled Twitter chat does. That is one of the best things about Twitter chats being archived by hashtags.

Search the hashtag to find out what and whom you missed. Follow and thank the host and guests, follow the other participants and influencers from the chat as well. Also, retweet and respond to some of the messages you may have missed.

Many Twitter chats will even provide a convenient recap or transcript of the event, which is also valuable to retweet. Also, take time after the Twitter chat to RSVP for the next one.

Become a sponsor

Still having reservations about participating in a Twitter chat as your brand? Consider sponsoring one. When you ask to become the sponsor of a Twitter chat, you build brand awareness without even being there. The hosts usually mention sponsors before and after the event.

Keep in mind that brands sponsoring Twitter chats and participating in them see the best engagement results.

Host a chat

Another alternative to participating in someone else’s Twitter chat is to simply create and host your own. A simple message like “Join us on Thursday to chat about…” and mention hosts to let your followers know you are hosting a chat.

To finish off with, a Twitter chat is basically just a community that meets regularly to talk. Engaging in a Twitter chat as your business is a great way to connect influencers. And there are also benefits to connecting with other brands and peers. Remember to be patient and develop individual relationships that make sense for your business.

To find real success from engaging in a Twitter chat as your brand, you need to remain engaged with its community and keep up with them regularly like during the next scheduled Twitter chat.


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