Improving Your LinkedIn Profile Visibility


Do you have a LinkedIn profile to showcase your skills and qualifications? Want to make it easier for people to find you in internet searches?

With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile.

In this blog post, you will discover how to create visibility for your LinkedIn public profile.

What is your public profile?

Your LinkedIn profile has two components, the profile that LinkedIn users can see and the public profile anyone can see with a sample internet search for your area of expertise, even if they are not a LinkedIn user.

Edit your public profile settings

First, you want to ensure that people can find your profile when they do a public search. Locate the Privacy & Settings option on your LinkedIn homepage and click Manage. On the next page, click Edit Your Public Profile.

The right side of the page shows a list of items that are displayed on your private profile. You can choose which items to show on your public profile. You can choose to share only a few sections of your profile with public viewers or be fully transparent and show all sections. Make sure that you enable the setting that allows anyone to see your public profile.

If key information is not showing up on your public profile, such as your publications or awards, go ahead and check those boxes. You want to show public viewers as much as possible to convince them to view your full profile and make a connection.

You may be wondering why you have checked the box to show your entire profile. Your public profile will never display rich-text media like videos or full-text recommendations. Therefore, your description of your job experience is the most important part of your profile. Make sure that this information is in top-notch shape by using the tips discussed next.

Update your profile with relevant info

Now, you want to take a look at your public profile, so sign out from LinkedIn. Otherwise, you will see your full LinkedIn profile and not the public version of it.

Next, type your name into the Google search box. One of the first search results that appears is your LinkedIn profile. Click on your profile. You will see the version of your profile that is available for anyone to see. When you are viewing this profile, ask yourself these questions:

– What critical information is missing?
– What important messages am I not communicating about my work and experience?
– What do I want people to view on my public profile that is not there right now?
– What is shown on my private profile that would be beneficial to show on my public profile?

Write down the answers to these questions so you can make changes when you log into the full profile. By answering these questions, you will have a small database of words and phrases you can use to improve your profile.

Visit your LinkedIn account and update the content. Make sure that all of your skills are listed, your job descriptions reflect what you are doing and everything is up to date. Spend some time updating all of the content based on your answers to the four questions above.

Add keywords

It is important to optimise your profile for keyword searches so more people can find you.

Search for your keywords with LinkedIn’s search feature to create a list of keywords that are relevant to you and your business. For example, you may list the word “social media” as one of your keywords because it is one of your areas of expertise.

Look at the results to see where you show up and which users are ahead of you. View their profiles and take note of how often they use the keyword and how they have strengthened their profile around that term.

If you visit a user’s profile, they keyword you searched is highlighted in yellow throughout his or her page. Then go into your own profile and add the keywords strategically. You can include keywords in your summary, job descriptions or headings. Keywords help people see your expertise and find you more easily. They also increase your exposure on the platform.

Customise your public profile URL

Now that the content of your public profile represents you accurately, it is time to update your URL. With a custom URL, your profile will rank higher in Google so more people can find it. It is also easy to remember a custom URL so you can hand it out to people.

Capitalise on traffic from your public profile

By taking the steps above, you have a greater chance of people visiting your profile who are looking for your expertise. Your ultimate goal is to make a connection with them on LinkedIn. Make sure that when people click View Full Profile on your public page, they will be able to see even more high-quality information about you.

What can private viewers see that public viewers cannot? This is a chance to differentiate your profile and optimise features that cannot be shown in the public profile like recommendations and rich-text media. For example, if you regularly post videos on YouTube, share that content with your LinkedIn connections in the Experience section of your profile.

Public viewers can see the number of recommendations you have, but they cannot see what is written or who made the recommendations. Ask others to write recommendations for you and reciprocate by giving recommendations to others.

Recommendations are your social proof for people who have already seen your public profile and are looking for more information about you. It is akin to the testimonial page on your website.

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