How to Build an Engaged Instagram Following

Do you have an Instagram account? Do you know the in’s and outs of how to use the app and make yourself and business aware of to keep your followers engaged?

If you want to drive more engagement on Instagram, there is plenty you can do to increase your visibility to get more likes, comments and followers.

In this blog post, you will discover tips for building an engaged Instagram following.

Clear calls to action

On Instagram, calls to action (CTAs) appear either in the image itself or the caption.

You can ask fans to double-tap the image of your products or service, any double-tap on the image will result in a like. A simple way to get more engagement is to ask followers to “tag the person you love most” in the caption. They will likely tag others in the comments.

Location calls to action

Since Instagram only allows advertisers to share a clickable link in their posts, adding text to location is a great workaround to highlight a call to action.

You can also add text under an image’s location on Instagram. First, upload an image to Instagram and share the post. Next, tap the three dots in the bottom corner of the photo and select Edit. The keyboard will then pop up along with the option Add Location. Tap Add Location and a pop-up asking you to on location services will appear. Press Cancel, and then tap the Find or Create a Location search bar. Then, type in your CTA. Instead of a CTA, you can also just input your company’s URL. Click Create a Custom Location.

Click Done or the checkmark for Android and your CTA will show up directly above the image. Feel free to include emotions/ emojis in the location area to grab your followers’ attention.

Relevant hashtags

Hashtags are a great way for brands to stand out on Instagram and find people who are not yet following their account. Hashtags help organise and categorise images and video content, which aids in the process of content discovery. Just make sure to user Instagram hashtags that are relevant to the audience you are attempting to reach. One of the most popular hashtags on Instagram is #TBT (throw back Thursday) or #FridayFeeling. You can use this to leverage the hashtag’s popularity by adding a relevant image.

When you are building up followers on Instagram, reach is everything. You need to do whatever it takes to get your content in front of the right audience at the right time. Nothing helps Instagram visibility like a relevant hashtag.


On Instagram, you might notice people commenting on your photos with the acronym S4S, which stands for shout-out for shout-out. A shout-out is when you promote someone else’s account to your own followers.

To get the ball rolling, look for pages with a similar target audience as well as companies with a similar or greater following than your page. That way it is a mutually beneficial situation. To find these accounts, type keywords in the Instagram user search or do a web search for your speciality plus “Instagram accounts”.

After you find appropriate pages, reach out to make a request publicity or privately. To make a public request, comment on one of the page’s posts. Otherwise, send a direct message to the account.

Upload a photo as you would any other image on Instagram. However, instead of selecting Followers, click Direct. Then, type the name of the user you would like to message in search and select the correct name.

Add a caption asking if the user is interested in doing a shout-out for shout-out. When this user writes back, Instagram will let you know through a home screen notification.

Caption lengths

While Instagram is primarily considered a photo sharing application, some brands use it as a platform for sharing the written word. Each Instagram post allows 2,000 characters for captions, so why not push the limits and try something different?

For example, you can include detailed descriptions of the projects and events along with a compelling photo. This would generate more likes and comments.

Do not underestimate the power of words. If your brand has the ability to tell a story using written words, go for it. Try different long and short captions to see which type of content resonates better with your audience and pick a winner.

Interact with other users

Do not just use hashtags to distribute content more effectively, also use them to find like-minded users who do the same thing. If you are using the same hashtags, engage with users who are sharing content with this tag.

When you like or comment on someone else’s content, the user will receive a notification that shows your avatar and name. In some cases, the users will out your profile and if they like what they see, they will follow you and engage with your posts too.

Cross promote on other networks

After you have established a nice presence on Instagram with lots of quality content, share your posts on other platforms. It is an excellent way to encourage new people to follow you on Instagram.

Promote your Instagram account on other channels such as Twitter, Facebook and LinkedIn. Get creative with your Instagram marketing. In addition to sharing your Instagram account name or URL, give users a sample of the great content they will only find on Instagram.


With more than 300 million monthly active users, it is no wonder more companies are using Instagram. With the right Instagram marketing plan, you can drive great return for your brand.

To find success on Instagram, commit to creating and sharing images that are interesting and relevant. Engage with other like-minded accounts so you can propel each other to success.



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