Do you have a YouTube channel for your business?
Are you interested in creating different ways to attract more viewers? After you upload a great video to your YouTube channel, there are a few steps you can take to make it easier for viewers to find your content.
In this blog post, you will see how to boost visibility for your YouTube channel.
Optimising your channel
To give your videos the best chance of getting discovered via YouTube search, start by optimising your channel.
The strength and authority of your channel (the number of channel views, video views, subscribers, etc) are important signals for YouTube’s search rankings. Obviously, if your channel is new, accumulating views and subscribers will take some time. Fortunately, there are some things anyone can do to optimise his or her channel, whether it is brand new or many years old.
Choose a short, descriptive channel name. Your channel title should briefly tell the world what your channel is about.
Include relevant keywords in the description. The channel description tells viewers exactly what content to expect and mentions most relevant keywords.
Fill in additional details. Spend some time working on your channel art. Choose an icon that represents your brand (this will be seen all over YouTube, so it is important), upload an attractive cover photo and fill out your profile with as much information as possible.
Link to your channel on your website. To start building a following for your channel, include a channel link on your website to let your fans know about your YouTube presence. Link your social channels, including YouTube, at the bottom of every page of your website. Also embed YouTube videos on the website to let visitors know about their channel.
Upload videos regularly. Sticking to a schedule not only helps you build an audience but also signals to YouTube that your channel is active.
When you are ready to upload a high-quality video you have created, here is what you need to do to optimise it for search.
Include keywords in the title but keep it brief. Make sure you are targeting keywords that relate to the content of your video. The goal is to make the best video to answer those keyword queries, not to game the system.
The title should accurately tell people what is in your video so they would not be disappointed if they click the link and the video is about something else. Also keep the title short enough that it does not get cut off.
Focus on the first 100 words of the description. Only the first one to three sentences show up in YouTube’s search results, so make these sentences count. Tell viewers what they will see when click your video.
Include tags. Tags help YouTube learn what your video is about. But do not go overboard, use only as many tags as necessary to accurately describe your video.
Add annotations and cards. Annotations are a chance to get more engagement from each viewing of your video. Remind viewers to like your video, ask them to subscribe to your channel and direct them to your other content. YouTube also released YouTube cards, which are similar to annotations but even more interactive. YouTube hopes to replace annotations with cards in the future so it is important to know about both.
Upload a custom thumbnail. An attractive thumbnail can entice viewers to click on your video. You can find a lot of great thumbnails tips in this article.
Add the video to relevant playlists. It is important to make your YouTube channel layout clear and easy for fans to navigate. Playlists help your audience find all of your videos on a certain topic, improving the user experience.
Cross promote your content on other social platforms
Since one of YouTube’s ranking factors is recommendations from viewers, get the ball rolling and promote your videos yourself. Make it easy for fans to share by putting your videos where they are on Twitter, Facebook, Google+, your blog or company website, etc.
For example, a simple way to post a Twitter is to auto-publish your videos. To connect your YouTube and Twitter accounts, go to your channel settings. You should also manually tweet your videos so you can add engaging commentary.
Do not forget, it’s all about the viewer.
While you can optimise your video when you upload it, those tweaks are not going to help if your video is not any good.
Why is that? Because user experience metrics on YouTube are a huge part of the video giant’s ranking factors. YouTube’s algorithm places a high value on videos that generate a long watch time, and a high number of shares, comments and subscribers.
Creating engaging content is more challenging than simply adding tags or uploading an eye-catching thumbnail. The steps to get there are much less defined. If you are just standing out, try creating different types of video content. For example, interview important people in your industry, create how-to videos or give your audience a behind-the-scenes look at your company.
It may seem like a lot of work to make your YouTube channel the next big thing, but it does not have to be stressful. Go step by step and you will start to get the hang of it. You might even end up having some fun.