Do you have a new product or service launching?
Do you want to create a buzz and get the word out to the right people?
Facebook is a great way to promote the launch of a product or service and generate excitement amongst your potential customers. To be successful, you need to plan your content, write your posts and make good use of the tools Facebook has to offer.
In this post, you will see how to launch a product or service using Facebook.
Pre-launch, start planning
You will want to map out your launch strategy at least two months ahead, and most likely even earlier than that. Plan what types of launch material you will have available to share on social media to get the buzz going. You may also need to start designing some of these materials.
If you have an online product, you can use some freebies to help get people onto your list. Think about designing several versions of your images so they are size-optimised for each social site. Also, if you will be using them in a Facebook ad, make sure the images are 1200 x 628 pixels and comply with the 20% text rule.
– Free ebooks, reports or white papers. These freebies could be part of your final product or something valuable that will promote the final product.
– Free webinar or other educational content: if you are launching an online product, you may want to host a webinar or some other type of live event. Plan when that event will occur and when you will start promoting it.
– Sale or discount period: if you are offering an introductory price, figure out how long that will last and how many posts you might have around that promotion.
– Facebook contests: if you are having a contest to promote the launch or new product, plan the timing and determine what type of contest will work best for you.
When launching a product, you might plan all of the content and decide when you will communicate about it to people on your email list and in your social media posts. If affiliates or promotion partners will be helping you get the word out about your product or service, start assembling that team and putting together resources for the team to use.
Be sure to make it easy for affiliates to build buzz on Facebook and other social media channels. Write a variety of Facebook posts and tweets so they can either cut and paste them or have a great starting place to add their own wording.
To start building buzz and generating excitement around your product or service, post teasers about it. If appropriate, use both your Facebook page and profile to let your Facebook fans and personal friends know that something is coming.
Using video on Facebook to promote your launch will go further in the news feed. Make sure you are creating a variety of content. You can also give people a sneak peek into your process. This can bring high levels of engagement and interaction.
If you have affiliates or promotional partners, consider co-creating material to launch the product, such as a webinar or live Q&A session.
Your launch phase may vary in length and never be truly over in terms of promotion, but you likely will have an end date for the biggest promotional push. Figure out what types of things you can do to keep the excitement going.
A Facebook contest is a perfect fit for continued promotion. You also need to have a Facebook ad plan as part of your launch strategy. Consider focusing much of your ad budget on the pre-launch phase where you give away valuable content. But if you have a coupon or something special to offer, you can promote that with an ad campaign as well.
After the launch is over, make sure you thank your audience and your affiliate and professional partners, and tell people what is next. Let your audience know that they are appreciated even if they did not buy from you.
You also want to look at your analytics and do a little research on which techniques worked the best for you. Did the webinar you held convert the most sales or was it something else? Where did your new subscribers come from and which social site drove the most sales? Learn from this launch so you can improve on the next one.
Facebook can be a great place to get the word out about your new product or service. And affiliates can help you make it look like everyone is talking about your product. To do your launch right on Facebook and help your affiliates sell, keep the key points in this post in mind.