Craft Instagram Posts to Drive Sales

How do you use Instagram to showcase your products and services?

Do you look to drive sales with your Instagram posts?

A good Instagram post is not as simple as just snapping a photo, applying a filter and posting it to your news feed. To have a real impact, your posts need to be carefully crafted and shared with purpose and intent.

In this post, you will be interested in how to create Instagram posts that increase engagement and drive sales.

Design images to grab attention

If you are posting a photo of a product on Instagram, be creative with the shot and make sure it reflects well on the product.

Find an interesting angle. Think about whether you should show the entire product, frame the shot a certain way or include another item to accompany the product. Once you find the most effective angle for your products, stick with that approach and be consistent. Do not forget that your Instagram posts are also part of your brand.

Focus on lighting. Whether photos are taken indoors or outdoors, good lighting is crucial. This may seem like a lesson in photography but lighting also tells a story about your product. Even with careful tweaking and tuning, Instagram’s editing tools often cannot fix a photo taken with poor lighting.

Think about whether your photo should be shown in colour or in black and white and how to portray it best.

Use a filter. Instagram realised early on that much of the app’s value and appeal was in its filters. Each filter has a unique story that it communicates. While there is some evidence that photos with no filters perform best, filters may be necessary to achieve a coherent look for your brand.

The novelty of the #nofilter hashtag excites some users, but artistically edited photos contribute to the purpose of your posts. There is an array of filters at your disposal to communicate a particular mood for your brand and products.

Story a caption

You can give life to a photo with the caption. It is important to identify what type of description resonates best with your audience.

Relevant hashtags

Hashtags make your photos discoverable. Use popular hashtags when they apply to your photo or your brand.

It is best to stick with three to five hashtags at a time. You do not want to overload your photo with too many hashtags because that can be viewed as desperation. Also be cautious about jumping on current trending hashtags. Create your own hashtags relating to your brand.

Create a hashtag campaign

Regramming user-generated content is one of the best ways to promote your community and products. Create a brand-centric hashtag campaign for your followers to use. Remember that engagement is a two way street. Follow and pay attention to your followers and like the posts that are strategically and aesthetically aligned with your brand.

Calls to action

Consider adding a call to action to your post, which prompts customers or shoppers to do something. This is a great way to gain new followers but make sure the action is relevant to your post. It could be as simple as “Shop Now!” or “Visit Us”.

Partnering with influencers

Instagram is home to the new celebrity, social media influencers. Top brands partner with influencers to create compelling content to promote their products.

Influencers already have built-in distribution lists with large groups of followers and are trusted for their opinions on what products to purchase. By working with influencers, you harness their digital popularity to expand your follower count and boost direct sales.


In addition to creating impactful posts, you need to have a defined content strategy so your Instagram account can continuously attract followers and generate sales. Determine how many photos you will post weekly and set internal key performance indicators and goals to measure success.

Also pay attention to follower activity and respond to your community’s questions. Track which photos perform best so you can discover what content resonates with your audience and begin expanding your reach and driving sales.

As Instagram shifts from a visual platform to a visual marketplace, it can be a powerful sales driver for your business. Thinking strategically about your brand and how it is portrayed on Instagram has the potential to generate leads and sales better than any other social network.


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