6 Ways to Use Periscope for Business


Have you stepped onto the mobile live-streaming platform to market your business?

Have you tried Periscope?

Periscope is already proving to be an incredibly powerful social tool and savvy marketers are using it in innovative ways to grow their businesses.

In this blog post, you will see how to user Periscope for your business.

Show live product demos

If you are launching a new product, share the details with your audience on Periscope. You can do an interactive product demonstration by answering pertinent questions from viewers. Showcase cool product features, packaging and more.

Share industry news

Periscope is a way to break news to your online community before anyone has a chance to write about it. Publishing a half-decent blog post on an industry innovation could take hours. On Periscope, you can simply talk about marketplace trends and then use your conversation with viewers to write a blog post or produce a training video.

Sharing relevant news is a great way to position yourself as a go-to person in your industry which sets you apart from your competition and gives you perceived authority.

Connect with influencers

Periscope is a great way to connect with influencers in your industry. To get noticed, show up regularly to their broadcasts, make insightful comments, ask intelligent questions and share their broadcasts on your social channels.

If you want to develop a deeper relationship with an influencer you have met in person, Periscope can help with that, too.

To remember to tune into specific broadcasts, turn on your push notifications and then mute everyone except the people you want to connect with.

If you know certain influencers will broadcast at the same time every day, add a reminder to your calendar to tune in.

Take viewers behind scenes

To connect with viewers on a personal level, use Periscope to give them a glimpse into your life or take them behind the scenes of your business. You can start a conversation by answering questions from your audience during the broadcast.

You can share an update about your upcoming products or services and ask your audience for feedback on what you are working on. If you own a retail shop, give people a sneak peek at new items that have arrived.

Build your mailing list

Periscope broadcasts can be an opportunity to build your mailing list. During your broadcast, ask viewers to leave their email addresses in the comments to sign up. Then you can enter the addresses into your database later.

While this may create a little extra work for you, the signup process removes a barrier for viewers to join your mailing list.

A note of caution. Because you will be entering the email addresses manually, you may want to turn on opt-in confirmation emails to be certain you are complying with international email marketing regulations.

Provide content for other channels

You can repurpose your Periscope broadcasts to provide content for your other social channels.

Although, Periscope videos can only be broadcast vertically, some users have come up with innovative ways to work creatively with the vertical layout. You can also hack the layout to crop videos for YouTube or other social channels.

To repurpose your content for other networks, looks for creative ways to hack Periscope’s vertical layout. Be sure to turn on Autosave Broadcasts in your Periscope settings so you do not have to remember to save your broadcasts each time.

Another way to save broadcasts is to mirror the content on your desktop computer.

Cross-Promote your broadcasts on other social platforms

If you want to build buzz and attract more targeted followers, cross-promote your Periscope broadcasts on other social platforms.

A simple way to do this is to create a post to promote your broadcast. Include a graphic featuring your Periscope channel and hashtag and make sure to note your headline and broadcast time in the post.

You can schedule the post with a tool like Hootsuite to ensure it goes out before your broadcast.

 

If you have not already caught onto this social media trend, Periscope enables you to share live-steam video with other users on the platform. You can have real-time, chat-based conversations with viewers during your broadcast.

To build a solid following on Periscope, it is important to broadcast your content on a consistent, predictable basis. A regular schedule lets people know what to expect from you, which makes it more likely they will remember to tune in.

There are many more ways businesses are innovating with Periscope, and these ideas will inspire you to jump on board and give it a try.

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