How to Efficiently Manage Your Facebook Marketing


By now, you should be aware of Facebook and using the platform through your page to connect with your customers, stakeholders and potential clients.

Are you interested in ways to maximise your workflow by streamlining your work and know exactly where to look for the right information to make your job easier?

In this blog, you will discover ways to manage your Facebook marketing more efficiently.

Page Notifications

You can get notifications for your page while you are on Facebook (click the world icon at the top of your page) or via email or text message.

To adjust your notification settings, go to the Settings area of your page and select Notifications in the left sidebar. If you have multiple Facebook pages, you will manage each page’s notifications separately depending on how actively you want to monitor it.

When you get notifications within Facebook, the information is more limited when you are logged in as your profile but you do get some of the more important notifications that you specify. Click on a notification to get more information.

When you are logged in as your page, you are acting as your Facebook page on Facebook (which is a good idea for making comments on other pages). To log in as your page, click the down arrow in the upper-right corner and select the Use Facebook As option you want. Or click See More for more options.

Now the notifications symbol at the top of Facebook is specific for your page and you can see new likes and messages.

You also should check your notifications area regularly so you can see what’s happening on your page at a glance each day. This is especially helpful because there may be activity on older posts.

Set your post attribution correctly

Sometimes you may want to comment as your personal profile rather than your Facebook page. You can control this for each post individually or set a default preference in the Settings area.

To change your identity for the comment or the like on an individual post, click the icon in the lower-right corner of the post and select how you want to post from the drop-down menu (note, this can only be done on desktop not within the app).

If you want to set your default preference for how you comment on your page, go to the Settings area of your page and select Post Attribution. This works well if you are not doing as much posting on the page and want to comment more frequently as your personal profile.

Review page admin access

Reviewing the admins of your page is an important step towards making your page more secure. Make sure you are giving full admin control only to people you trust as full admins, because they have the power to remove the other admins or even delete your page.

If someone’s Facebook was hacked, your page could be at risk. If you are an admin of other pages that you longer work with, it is a good idea to remove yourself as an admin to reduce your own liability.

To access the list of your admins, go to Settings and select Page Roles in the left sidebar. If you are a full admin of the page, click the X next to the admins who no longer need access.

Check where you are logged in

Another security risk is being logged into Facebook from multiple locations. You might be shocked to find out that some sessions are still active. It is a good idea to end the activity to protect your account and your Facebook page.

To find out what sessions are active, go to the Settings area on your personal profile, select Security in the left sidebar and click Where You’re Logged In to see all of your sessions. Click End Activity next to the sessions you are not using.

Curate content with save feature

Find good content to share is always a challenge and sometimes you will run across a good piece of content on Facebook that you want to share but is not right at that moment. Or maybe you do not have time to read the full article at that time but want to bookmark it.

The Save feature can help you batch your work and bookmark good posts to share later. All you need to do is to click the down arrow in the upper-right corner of the post and select Save Link.

Then when you need to find good content to share, go to the Saved area on Facebook.

Click the Share button to share a link you have saved.

Scheduling posts

Scheduling your Facebook posts will save you time because you can batch your work. Facebook no longer punishes articles scheduled or shared from third-party tools like Hootsuite, Buffer or Post Planner, so if you use those tools regularly, then keep using them.

The native Facebook Scheduler will give all of your admins visibility into what posts are coming up in one place.

You may even get creative with how you use the Drafts area to keep a lot of content in reserve for when you need it.

Exporting Facebook insights for data

Many page owners only look at the insights that Facebook provides and do not dive deeper to see what types of posts are bringing in the most engagement over a long period.

To do a deep dive into Facebook Insights, download you Insights for 180 days or up to 500 posts from the Insights area. If you need to look at a longer period or you have a lot of posts, you may have to do two downloads and merge them.

From there, you can massage the data so that you look at the clicks, likes and comments on each post as well as the link clicks, other clicks and photo views. This will give you a good picture of which posts over a long period have gotten more interaction.

You can also manually add notes about the posts to get a better picture of what is working.

Review support history

If you put in a request to Facebook Help, you can watch the progress of your support ticket through the Page Support area in your Settings. From here, you can reply to Facebook’s support messages or reopen an issue if you feel it was not resolved.

If the issue is not captured there, check your personal profile Support Inbox to see the status of your message. Access the Support Inbox of your personal profile by click the down arrow in the upper-right corner and selecting Support Inbox. Here you can see the responses from Facebook for your submitted issues.

 

Even if you have been managing your Facebook page for a long time, there are always new changes that can help you be more efficient and give you a new way to do things. And when it is easier, Facebook is more fun.

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