How is your marketing activities doing on Facebook?
Do you want better reach for your Facebook posts on content created?
Using the right posting tactics will give you better results from your Facebook marketing.
In this blog, you will discover tips for more effective Facebook posts.
1.Create a posting map
Many businesses start posting on Facebook without a plan. As a result, their posts often do not address the needs of their audience.
Consider creating a road map for your posts covering various topics.
From example, if you are in the fashion industry, your content could cover outfits tips, blog marketing, new designs, and particular inspirations and so on. The more topics you add to your content bucket, the more variety you can offer to your audience.
After you choose the topics you will cover, create a calendar. A content calendar maps out what to post each day. Having a schedule also helps you build in enough time to create social media images.
If you are not sure how far out to schedule your posts, creating a content calendar for one week in advance is a good rule to start with. This gives you the flexibility to keep up with timely topics.
2. Write your text for skim readers
Rather than debate the length of Facebook posts, consider the decreasing attention span of users. If you apply the rule of having an attention span of 8 seconds, then on Facebook the first three to four words of your update are crucial to grabbing your audience’s attention.
3. Analyse your written and visual content
On Facebook, there are four type of content you can post: links, images, videos and text updates. Video is the most engagement driver followed by text updates, links and photos.
However, before choosing content types for your posts, take time to analyse your business and audience. For example, if you want to drive traffic to your blog, the link format would work well for you. On the other hand, if brand awareness is your main goal, images and videos are a better bet.
Suppose that you want to drive attention to a link in the description. So in the post, you include an image along with the link. When you analyse the clicks for that post, you find that out 51 clicks, there was only 1 link click.
The takeaway is that the content type you chose did not effectively drive attention to the link. Make sure that you check your analytics to see if you are choosing the right content types.
4. Using branded hashtags
Do you use hashtags while posting on Facebook? Posts without hashtags outperforms posts with hashtags on Facebook.
However, before you dismiss the idea of hashtags altogether, test them for yourself. Is there a particular hashtag you use for your branding? Using hashtags on Facebook can make sense if they contribute to your brand positioning.
Hashtags also may be effective if you are posting about a trending topic.
5. Customise post descriptions
When you post a link on Facebook, it fetches the metadata automatically. This can be edited.
For example, suppose that you want to republish a post. All you need to do is change the description metadata to fit the post description and suit the current context.
Remember that Facebook posts are now searchable, so this is an excellent opportunity to add your keywords, too.
6. Experiment with publishing times
Some Facebook managers do not dig into analytics to discover the ideal days or times to post. They simply post when the content is ready.
To maximise your engagement, it is important to check your analytics. Tools like Facebook Insights and Bitly (if you post links) can be helpful if you do not want to invest in an analytics tool.
If you are looking for a bit more information, there are paid tools available that will give you detailed analytics.
Businesses are constantly striving to get more attention on Facebook, which has over 1.44 billion monthly active users. With the right strategy, you can see more success from your Facebook posts.
What do you think? Do you use these tactics for your own Facebook marketing? How do you achieve more engagement for your Facebook posts? Comment below.