Are you using Instagram to market your business?
Are you struggling to divert traffic to your website?
With a few simple tactics, you can generate quality website traffic from Instagram.
In this blog, you will see how to use Instagram to drive traffic to your website.
Add website link to your bio
The most common way to lead Instagram followers to your website is to use the “link in bio” tactic. Instagram lets you include one clickable link in your bio, so make sure you use it effectively. To add a link, go to Edit Profile and type it in the Website text box.
With an analytics dashboard, you can gain key insights to see what content performs best. Focus on high-performing posts to form a content strategy.
By tracking clicks on Instagram, you can increase revenue and subscribers to online content (such as blog posts), newsletters or email campaigns. Of course, you will want to track your click-through rate, so use a shortened Bitly link or vanity URL to know where your clicks are coming from.
Overall, you can use this tactic for any links including an ecommerce website, YouTube channel or company blog. To take it a step further, create an Instagram landing page that captures email addresses through downloadable content like an ebook. The landing page design should mirror the look of your Instagram feed so there is a visual connection for the user.
Place a call to action on images
Design Instagram photos that convert. You can layer a call to action and your website URL directly onto an aesthetically pleasing photo.
Use an image that has a call to action asking followers to enter a competition. The photo caption then directs users to click the link in your bio. This technique is beneficial for Instagram competitions where you ask your followers to enter their email information on your website. Now, you have a strong piece of shareable branded content that drives followers to your contest.
Include a URL in videos
Instagram video brings digital storytelling to life. In fact, videos on Instagram generate three times more inbound links than image posts, so it is definitely worthwhile to invest in a 15-second narrative.
Use URL in a text overlay and a voiceover to convey your link that further drives Instagram followers to your website. The videos should be quick, fun and engaging, making viewers want to seek for more information.
Invest in Instagram ads
Instagram announced that API is available to all companies and brands. By investing in the platform, you can target the right audience demographic through people’s interests. With an ad spend alongside your Instagram strategy, you’re likely to see an increase in website visits and ecommerce conversions.
Clickable links in Instagram ads give you an opportunity not only to be creative but also let your followers learn more about your digital campaigns or attribute direct revenue from Instagram.
There are three types of sponsored Instagram ads: image, video carousel.
Image ads are single photos that tell a story with their imagery.
Video ads differ from organic Instagram videos. They can be up to 30 seconds long and you can shoot in portrait or landscape format.
Carousel ads enhance your Instagram storytelling because they can include up to four photos. Retailers, car companies and non-profits have been at the forefront of this new ad product. All three types of ads include a clickable Learn More button that takes followers to your website.
To create ads in Instagram, you will need to use Facebook’s Power Editor.
With Instagram ads, you can create awareness in a broader audience and promote campaigns that prioritise conversions by tracking sales and views.
Leverage the reach of influencers
Sometimes you need an extra push to build brand awareness and extend your reach. By working with influencers, you can amplify your message.
Connect with influencers in your niche or industry (whether that’s fashion, beauty, sports or other ventures) to create effective Instagram content. Influencers capture followers’ attention because they are recognisable and trusted for their product advice and reviews.
When working with influencers, make sure they use effective calls to action to send their followers to your website. This can be done through Instagram videos or with powerful copy that links to your website.
As Instagram becomes a revenue based social channel predicted to outperform Twitter and Google in ad sales by 2017, make sure your Instagram strategy is focused on driving leads to your website. You can learn about follower data to form content strategies, drive revenue and brand awareness from clickable links and promote blog posts right on the platform.