Do you want to generate leads from your Instagram marketing?
Have you considered reaching out to influencers for potential collaborations and support?
An influencer campaign is an effective way to promote your business and generate leads by leveraging the audience of another Instagram account.
In this post, you will discover how to run an influencer campaign on Instagram.
Reaching out to the right influencers
The first thing to do is to identify potential Instagram influencers and reach out to them.
Take your time exploring Instagram pages that are related to your business and whose followers align with your target audience. You can simply go to the Explore tab and search by keyword to find potential candidates.
Once you have found an interesting account, look at the suggested accounts that appear next to the account’s Follow button. Make a list of at least 10 accounts you want to target, focusing on ones with more than 100,000 followers. The more substantial the account’s follower base, the more successful your campaign is likely to be.
However, do not look only at the number of followers that an account has, because that does not tell the whole story. Look at the posts’ engagement (the number of likes and comments) and make sure there is a good balance.
After you have compiled a list of influencers, it is time to reach out to them. You want to ask if they would consider adding a link to your landing page to their bio.
Instagram pages that are open to advertising opportunities typically make it easy for you to contact them. In their bios they will provide an email address. Once you have their contact information, it is time to craft the message you are going to send to influencers. Explain that you are looking to promote your Instagram account and business, and want to know if they are open to advertising opportunities. If they are, you would like them to send you a quote.
You will get different types of quotes, based on the number of followers for the account, its engagement and the industry. Prices may also vary depending on whether the account is personal or branded.
Try to negotiate on pricing. You are not dealing with Instagram directly, so pricing can be tailored based on your profile and situation. Some Instagram accounts earn over £5,000 a month, so do not be shy about negotiating on prices. Keep in mind that if you are a small business, you may want to reach out to smaller accounts first. Then if you see a nice return, you can move on to larger accounts for future influencer campaigns.
If you contact a personal Instagram account with over 500,000 followers, the account owner might not be the one who replied to you. Instead, you may hear from an agency or a manager who is acting on their behalf.
Set up a landing page
After you have a list of influencers who have agreed to work with you, you need to create a landing page for your campaign. The landing page should be a simple web page and include an opt-in form. You want to drive traffic from Instagram to your landing page and invite visitors to provide their contact information. To do that, you will need to provide a free offer to incentivise them.
The offer can be a free guide, report, lesson, ebook or webinar in exchange for something from users. Because you want to generate leads, ask your visitors to provide their email address. Remember that the more valuable the information you offer, the more likely people will appreciate and remember your business.
The goal of your landing page is not to sell but to attract new leads. To catch the attention of Instagram users, the page needs to be clear, concise and engaging. It is also important that the page is responsive since most of your traffic will come from mobile devices.
Launch your campaign
After you choose an influencer, you will need to deliver your promotional materials for the campaign.
Because your goal is to drive traffic to your landing page, here are the materials you will need to send to the account promoting your business:
- Provide a caption with a strong call to action. Invite the influencer’s followers to check out your link in the influencer’s bio.
- Submit a picture of the product or a quote (you can use a call to action here).
- Share the link to your landing page. Edit the link with a link tracker so you can monitor the clicks and the return on investment of each influencer campaign you run. After you provide these three elements, the influencer will publish your post and add your links to their bio. The account’s followers can then start engaging with your ad.
Another way to leverage your relationship with influencers on Instagram is the paid shout out or mention. In exchange for a fee, influencers will mention you to drive their followers to your account. When your Instagram account is on target with the accounts that mention you, you will attract more followers and ultimately get more traffic to the landing page you link to in your bio.
Instagram now has over 300 million users, many of them having millions of followers. If you want to generate new leads from the platform, you do not need to have tons of followers or even have an Instagram account. With an Instagram influencer campaign, all you need is a simple landing page and minimal budget to invest.
What do you think about collaborating with an Instagram influencer to promote your business? Have you worked with any and what was the outcome of partnering with them? Did you achieve the aims and objectives of your campaign?