Using Hashtags on Instagram to Grow Your Reach

Do you want more people to see your Instagram content?

Are you using hashtags correctly on Instagram? Using the right hashtags makes it easier for people to find your Instagram posts and grows your reach.

In this post blog, you will see how to use Instagram hashtags to connect with new people one Instagram.

Why do hashtags matter on Instagram?

Instagram is a powerful social channel. With over 400 million users, an average of 80 million photos posted each day and 3.5 billion likes on any given day, it is a valuable platform to include in your social media marketing strategy.

But how can you get some of those 3.5 billion likes for your business? That is simple: use hashtags.

Instagram is a social channel where hashtags are particularly valuable. With hashtags, you can reach a wider audience and increase your followers. You can also do market research on your competitors and connect with people who have specific interests. Now that it is clear hashtags are an important part of any Instagram strategy, here are some ways to use them for your business.

Leverage established trends

Popular or trending hashtags are a great way to develop an Instagram presence and build brand awareness. There are popular hashtags you can use, including #photooftheday share a behind-the-scene photo of your company, #selfie take a selfie whilst you are at work and #instalike to go through other posts and use it to interact with users.

Tap into a popular theme

Themes can be a lot of fun and Instagram has some popular themed hashtags that you can use with your Instagram posts.

#TBT or #throwbackthursday; Throwback Thursday is a great way to reminisce about your company. On Thursdays, share your first profit made or photos from a special event. You can include cute or hilarious school photos.

#MondayMotivation; add some positivity to your feed by participating in motivational Monday. Share quotes or life lessons from your professional life.

#FollowFriday; showcase photos from other users and encourage your followers to follow them with this hashtag. You might even get a reciprocal #followfriday tag from those users. This is a great way to say thank you to your client base.

Share an inspirational quote

Quotes are a great way to get traction and interaction for visual content and they work as well on Instagram as on your other social channels. Use image tools like Photoshop to create high-quality image quotes to share.

#instaquote; use this hashtag with your quote posts. Also look through other tagged posts to boost your client engagement and share something interesting with other users.

#quoteoftheday; whether you use #quoteoftheday or #qotd, you can get some traction from other Instagram users. Consider creating an editorial calendar and plan quotes to share throughout the week using this hashtag.

Share quotes from authors and industry leaders as well as from your blog posts. Quotes that reflect your brand and goal are typically good choices.

Tell people what you are doing

Telling people what you are doing now is a great way to make your Instagram account fresh and inspiring to users. Plus, balancing business with fun is a great way to create a following on Instagram.

#WIDN; showing your audience the real you adds personality to your brand. Use this hashtag to share what you are doing right now, such as taking a yoga break, drinking chai tea at your desk or strolling through the local park.

#Reading; are you reading an interesting book about your industry? Or the latest bestseller? Share it with your audience to spark conversation and make new connections.

Drive traffic to your blog

Use the following hashtags to promote a new blog post or show your Instagram audience that you are working on one:

#blogging; while you are writing a new blog post, snap a photo of your computer and keyboard, add an Instagram filter and share the image with your followers using this hashtag.

#newblogpost; once you have published a new blog post, share your featured image on Instagram and add this hashtag. Direct people to the link in your bio and you will start driving traffic to your blog from Instagram.

#instablogger; this is another tag to add to your blogging hashtag repertoire.


Check out the Instagram hashtag suggestions above. Consider adding one or several of them to your future Instagram posts to see how they improve your visibility with new users.

Experiment with other hashtags to see which ones are the best fit for your business and target audience. As you keep an eye out for new hashtag trends to try using with content, remember they should always be relevant to your industry to get the right type of traction and interaction from your customers and prospects.

What hashtags do you use? Have you tried any of these hashtags with your posts? Share which ones have been successful for you in the comments.


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